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Category: How It Works

What actually happens in design, development and app projects, and what you will need.

How It Works 4 min read

Leaving an Agency: Handover Checklist

A checklist for leaving a web or marketing agency: the domain, hosting, analytics, ad accounts and brand files your business should own first.

How It Works 4 min read

Common App Store Rejection Reasons

The most common reasons apps are rejected by the Apple App Store and Google Play, and a pre-submission checklist to get approved first time.

How It Works 3 min read

How to Write a Website Design Brief

How to write a website design brief, with a free eight-section template you can copy and the common mistakes that lead to inaccurate quotes.

How It Works 4 min read

Who Owns the Copyright to Your Logo?

Who owns your logo? Why paying a designer does not transfer copyright in the US, how it differs from trademark, and what to get in writing.

How It Works 3 min read

Logo File Formats You Should Receive

The logo files you should receive from a designer: vector and raster formats, colour versions, colour codes, and how to check your files are complete.

How It Works 3 min read

The Branding Process, Week by Week

What happens in a brand identity project week by week, from discovery to delivery, and what you will be asked for at each stage.

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