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Character Design

A character has to survive being redrawn a thousand times by people who were not in the room when it was created. We design the turnarounds, expressions and rules that keep it on-model.

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What is included

Concept exploration

Several genuine directions before anything is chosen

Turnaround sheets

Front, side, three-quarter and back

Expression sheets

The full emotional range the character has to carry

Colour and material callouts

So it reproduces consistently everywhere

Style guide

Rules for whoever draws it after us

Rig-ready files

Layered and organised for an animator

What we build

Designer drawing character studies on paper
Artist sketching a cartoon face by hand
Refining a character with pencil studies

How We Work

  1. Discover

    We map the goal, the audience and the constraints before proposing anything.

  2. Design

    Structure first, surface second. You approve each stage before we move on.

  3. Build

    Built in the open, with a staging link you can check any day of the week.

  4. Launch

    Tested, documented, handed over, and supported for 30 days.

Stories of Impact

We came to them mid-replatform with a store that was losing customers at checkout. They rebuilt the funnel, wired the tax and shipping properly, and stayed on after launch until the numbers settled. The scope they quoted is the scope we paid.
av-dm-1 Ecommerce Replatform — Regional Retail Group
We had a logo that worked on a laptop and nowhere else. They delivered the full mark family, every file format we needed, and a guidelines document our printer actually understood. Nobody has asked us for an EPS since.
av-hk-1 Brand Identity System — B2B Software Company
The site our marketing team can finally update without a developer. Every section is editable, the page speed held up under our launch traffic, and the handover included training rather than a folder of files.
av-mr-1 Website Rebuild — Healthcare Services Provider
They started with an audit that told us uncomfortable things, then fixed them in priority order rather than selling us a retainer. The reporting is in plain English, and they say so when something is not worth doing.
av-tl-1 SEO & Content Program — Professional Services Firm

Serious Digital Work, Without the Agency Theatre

Senior People Only

The people who pitch are the people who build. No junior hand-off.

Fixed Scope, Fixed Price

A written scope with a number and a date, agreed before we start.

Built to Scale

Systems that hold up when your traffic and your team grow.

US Time Zones

Real overlap with your working day, coast to coast.

Own Everything

Full IP transfer on final payment. Your code, your accounts, your data.

Serious Digital Work, Without the Agency Theatre

Frequently Asked Questions

Concept sketches, a chosen design refined into final artwork, turnaround views from several angles, expression sheets, colour callouts and a style guide so anyone can draw the character consistently.

Yes. Files are prepared in organised layers that animators can rig for 2D or 3D animation, so the design does not need rebuilding later.

You should, through a written transfer of rights on final payment. That matters for merchandise, licensing and protecting the character as a trademark.

Yes. A mascot is designed to express your brand personality and to work across packaging, social media, animation and merchandise, not only as a single illustration.

Let's Talk.

Tell us what you are building. We come back within one business day with a plan, a timeline and a number.

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