What Is Generative Engine Optimization?
What generative engine optimization is, how ChatGPT, Perplexity and AI Overviews choose sources, and practical steps to get your business cited.
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Augmented Reality for Business
When augmented reality is worth it for a business: three cases where it pays off, when it is only a novelty, and whether to build for web or app.
Local SEO for US Service Businesses
Local SEO for US service businesses: the Google Business Profile, review, citation and website steps that still work, and the tactics to avoid.
AI Automation for Small Business
Five small business jobs worth automating with AI, how to work out which will save the most hours, and what you should not automate yet.
Leaving an Agency: Handover Checklist
A checklist for leaving a web or marketing agency: the domain, hosting, analytics, ad accounts and brand files your business should own first.
Common App Store Rejection Reasons
The most common reasons apps are rejected by the Apple App Store and Google Play, and a pre-submission checklist to get approved first time.
How to Write a Website Design Brief
How to write a website design brief, with a free eight-section template you can copy and the common mistakes that lead to inaccurate quotes.
Who Owns the Copyright to Your Logo?
Who owns your logo? Why paying a designer does not transfer copyright in the US, how it differs from trademark, and what to get in writing.
Logo File Formats You Should Receive
The logo files you should receive from a designer: vector and raster formats, colour versions, colour codes, and how to check your files are complete.
The Branding Process, Week by Week
What happens in a brand identity project week by week, from discovery to delivery, and what you will be asked for at each stage.
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